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A set of web 2.0 properties that are interlinked to each other and also to the Hub site in the form a wheel, is called Link Wheel. It pushes down the negative listings because search engines loves sites which use web 2.0 but that is possible only when the keyword is spread in as many sites as possible as we all know larger the better.

Link Wheel give great exposure to services offered whether its affiliate marketing or any other business for profits. It provides dozens of Web 2.0 properties that can quickly build back links to, quickly increasing the ranking in the search engines by bumping the main site. The advantage attached to Web 2.0 is because they are crawled frequently by search engine’s spiders. The wheels are created using high PR web 2.0 properties and the search engines view these web 2.0 sites with high authority. Due to the use of high PR web 2.0 sites and “spokes” the Link Wheel gain high rankings on even some extremely competitive key phrases. The result can make the site stay on the top search results for longer time without updating new and steady backlinks.

It is not a black hat strategy as there is no deception involved with the search engines. By creating a wheel one is leveraging the trust and authority of various web 2.0 sites and linking them together in such a way that it creates a more powerful effect. With the recent development of Google Caffeine it is now clear that Google is giving more weightage to Web 2.0 properties when determining the SERP’s. Search engines realize that often the most relevant and recent news is found and distributed via the popular Web 2.0 sites and social media. Thus, Link wheel is an important effective and genuine at the same time.

Link wheels have been proven SEO wheels of luck. They generate traffic to your site, so well so that many sites are enjoying good page ranks because of this today. The secret formula though fundamentally remains the same. Good content and quality of the web site are the main ingredients to make a link wheel more successful. Linking on the other hand is pure advertising and channelizing the traffic to your site with well defined SEO links. Links that are generated haphazardly, through automatic links from content in a blog page, called the link farms, will fail miserably.

The wonderful concept of these wheels starts at the point of understanding your line of business and carefully observe, what people interested in your line of business would type in the search bars. These are called search bar entries and this research will eventually lead to the coining of the specific keywords. Once the keywords that people would type in the search bars when they start looking for products pertaining to similar businesses are decided, then they should be put in the content related to your business. The best service provider then uses these specially devised keywords in a certain number of short well written contents, and posts them in several web 2.0 sites.

Now, the web 2.0 sites, which your service provider chooses, to post your business related contents, would be the ones which deal with contents that detail or relate to your line of business. Ideally these contents would be as short as 200 words, which are written by expert content writers who research your business thoroughly. The link wheels are made at this instance, by joining all these discrete contents with foreword links and a link to your landing site.